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B&B Owners, Turn Your Bed and Breakfast Into A More Profitable Business, Starting... Today!
As A B&B Owner, Whether You Are Buying, Selling Or Building Your Bed and Breakfast Business...You're Invited To Join Our Growing Community. Discover How To Get More Guests, Increase Your Profits, Eliminate Your Day-To-Day Headaches, Navigate The Red-Tape Maze And Get Insider Advice On Running Your B&B, Guesthouse or Accommodation Business.
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B&B Marketing In a Recession
Chris Parkin
You will recall that I mentioned in Recession Marketing Rule #1 that you must not discount and I demonstrated why going in that direction lies the route to your business becoming unviable. Discounting is not sustainable. it may ultimately have a limited place in your marketing plan but not I suggest yet. . . . B&B Advice
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Recession Marketing Rule # 3
Chris Parkin
When you plan a marketing activity you need to list the component parts of that activity, who is going to be responsible for what and . . . B&B Advice
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Recession Marketing Rule #1
Chris Parkin
The first thing a recession does is to create a degree of panic, mild in some people more acute in others. This panic can lead to usual and extraordinary decisions . . . B&B Advice
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Recession Marketing
Chris Parkin
Marketing into a recession presents new challenges but to someone who understands the importance of Marketing in a small business . . . B&B Advice
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The Regulators
Chris Parkin
Why did you become a B&B Owner? The money? hmm........ probably not. The freedom? hmm ..... perhaps. To be your own boss? hmm.... most likely. So how do you cope when an inspector calls? . . . B&B Advice
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Your Marketing Plan: Start Here
Chris Parkin
Every business needs a Marketing Plan. When you produce yours you will join just 10% of the UK business world which actually writes a Marketing Plan. That in itself is, I think, quite a shocking statistic. As I have mentioned on other pages 'if . . . B&B Advice
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Be S.M.A.R.T.
Chris Parkin
Did you know that if you produce a written Marketing Plan for your business you are part of just 10 percent of UK businesses that . . . B&B Advice
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Spring Cleaning for Bed and Breakfast Owners
Chris Parkin
If your B&B Is in a Tourism area and there are no special events happening around you in the near future now (Janaury/February) would be a good time to think about Spring Cleaning. No, I grant you, its not everyone's favourite task but one that has to be done if you are to maintain or even improve your standards. If you operate as a husband and wife team . . . B&B Advice
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Energy. Time for a change?
Chris Parkin
When you absolutely positively have to change, do your research first. I have been in the hospitality industry all of my working my life but buying 'Gas Futures' was not a skill I ever envisaged I'd need, until now. . . . B&B Advice
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July 2009
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