Getting good, free and frequent publicity for your Bed & Breakfast business is an essential part of any B&B marketing plan and sales strategy.

Harry Potter and the Order of the Phoenix

Our advice and help continues the them of being topical by 'piggy-backing' on other larger stories.

In this example we'll take a look at a Press Release created using the
Bed And Breakfast Press Release Generator

The basic idea is to catch editors' attention and tie in a 'newsworthy' release that can be published to inform, entertain or inspire their readers.

One of the easier ways of doing this is to be 'Topical'

In previous articles we've shown ways of using your DVD collection to leverage the publicity generated by the Hollwood Marketig Machine, by sending a release that links your Guesthouse to the latest film or fad.

Now, we can look at the publising world.

There's no larger franchise than Harry Potter.

The latest instalment came out on 16th July and sold nearly 9 million copies in 24 hours!

Now, everyone knew this book was going to be a success, but how do we capture the press interest and point them towards our Accomodation Businesses?

Well, we did some scouring and found some copies of Harry Potter and the Order of the Phoenix - for less than half retail !

This is the fifth book in the series and precedes the Harry Potter & The Half Blood Prince. It too was a smash hit, but as the new book came to press, retailers wanted to clear out stocks of the earleir editions.

We turned their lemons into Publicity Lemonade!

This gave us something to work with and using the B&B Press Release Generator, it was easy to knock-up  a perfect press release!

See The Harry Potter Article Press Release

We wil save some stock to repeat the exercise in December.. as the Film
Harry Potter and the Goblet of Fire
is due out then.

Remember, our aim isn't to sell extra acommodation per-se.

It's to raise our profile, get coverage and establish a reputation.

In fact to be blessed by the 'Halo Effect'!

People looking to book acommodation or buy anything will tend to be influenced by recommendation, typically called "Word Of Mouth".

There's no greater recommendation than that of a newspaper or magazine to influence prospective guests.

The 'Halo Effect' eis a lasting effect!

Heres a screen shot of the Bed And Breakfast Press Release Generator in action:

B&B Press Release Generator in action!