Now BandBOwners can use the power of Hollywood Mega-Stars to promote their B&B business! Part 3 Dropping names...

Tom Cone

Promoting your Bed and Breakfast with your movie library offers a unique marketing edge for B&B Owners. Now you have your dvd films ready to hand-out, you can tap into the power of using Hollywood Blockbusters, movie titles, mega-star names and even favourite characters!

Part 3. Dropping Hollywood names into your B&B Marketing!

In earlier articles we discussed the evolution of guest expectations when it comes to entertainment options and why you should invest in providing dvd facilities in your rooms. We looked at low cost and entry options and then looked at setting up a dvd movie bank - or movie library.

Of course, it doesn't have to be movies.. there are other dvd titles which may be better suited to your guests - documentaries, the BBC catalogue and local interest productions are worth investigating.

Now lets look at using the investment you've made to win new customers.

Remember, all things being equal, you have to make guests choose you as opposed to your competitors and you have to get noticed in the first place !

With a little bit of imagination you can create new adverts, promotions and leaflets , targetted to the interests and tastes of your guests and add the added oomph of Hollywood !

Basically you start with the movie, star or character name and create a Headline. It's always good to boil down your creativity to a Headline! And if you get that right, you will find the rest of the promotion falls into place.

7 new ways to promote your business!
Now you have created your eye-catching Headline here' s how to use it:

1. a new advert
2. create a topical press release to grab some media attention
3. create a new page for your brochure or leaflet
4. add another page to your web-site
5. create a new flyer for enquiry follow-up
6. create a new flyer to win back guests
7. simply add the headline to the bottom of all your B&B marketing materials

Here's a few examples of eye-catching B&B marketing headlines, and as you can see, the body copy almost wirites itself!

• "Of all the gin joints in all the world, Humphrey Bogart helps make the Carlton Lodge the most romantic guesthouse in Yorkshire"
• "Star Wars Spectacular Weekend.. at the Bay View Guesthose"
• "Why everyone's 'Singing in the Rain' at the Crown B&B - even when it's not"
• "It's chaos when Basil Fawlty drops in at the Blue Bridge Hotel!"
• "Harrison Ford stays at the Minster Bed and Breakfast!"
• "What are Sean Connery, Pierce Brosnan, Timothy Dalton and George Lazenby hiding from in the Churchside B&B ?

The above examples are meant to spark your ideas.

You'll notice that there's no mention of a ' Huge dvd collection for our guests' or 'Free dvd when you stay' - these 'Bullet Points' will fit better in your leaflets and flyers rather than as a eye-catching-media-generator.

Remember you can use the B&B Press Release Generator, to instantly tun your idea into page grabbing publicity!

• //www.bandbowner.com/public/132.cfm

In conclusion, by offering dvd players in your rooms, selecting a few key movies and using your imagination ,there's no reason  you can't you turn your B&B into a entertainment paradise, rather than just a another bed for the night!